![]() ![]() Starbreeze remains responsible for the continued game development.Starbreeze remains owner of the Payday IP.Total investment 18 months after release is over 50 MEUR (million Euros).Long term co-publishing deal – “Games as a Service”.Let’s go over the partnership in a bit more detail now: ![]() This relies pretty heavily on in-game microtransactions as well as full-price annual expansions and incremental “Seasons.” I think that because of this increasingly popular strategy, more and more games are becoming free-to-play, specifically GAAS (Games as a Service), where it is much easier to make a profit through other streams of income like microtransactions and expansions. Strong international foundation for a successful launch of Payday 3Īll of this seems pretty transparent to me, “long term monetization” meaning they are well aware of how the game is going to be making money, which leads me to speculate….will Payday 3 be going free-to-play on release? Nowadays, games like Destiny 2 and Counter-Strike: Global Offensive, have completely changed their game models to be able to make the base game (and in the case of Destiny 2, most of the earlier expansions) completely free to all players.Co-publishing of Payday 3 means both parties work jointly with development, marketing and community management through the entire game life cycle.Significant deal value – Payday 3 publishing is now fully financed.Share the passion for “Games As A Service”, long term monetization.Here’s the reasoning and rationale behind entering a publishing deal with Koch Media for Payday 3: You may be wondering what the reasoning behind a publishing deal for Payday 3 may be, and Starbreeze Studios did not hold anything back. Each group has its own operations, subsidiaries and development studios.”ġ2 Actors Who Passed Away While Their Shows Were Still Running The company was established under the name Nordic Games in December 2008….Embracer Group has eight operative groups as its direct subsidiaries: Amplifier Game Invest, Coffee Stain Holding, DECA Games, Easybrain, Gearbox Entertainment, Koch Media, Saber Interactive and THQ Nordic. What does it mean to be an Embracer Group company you ask? According to Wikipedia, “Embracer Group AB is a Swedish video game holding company based in Karlstad. Koch Media is an “Independent producer and marketer of digital entertainment products and accessories in Europe, North America, Japan and Australia.” According to the Starbreeze press conference, Koch Media has “extensive experience in marketing digital media with an exceptional track record, and a large international distribution network.” Koch Media is also an Embracer Group company. Starbreeze is currently in development of the next installment of the Payday franchise, Payday 3. Starbreeze is an independent game developer for PC and console games and they have developed and have full control of the Payday franchise, one of the most successful PC games to date. So let’s get right into all of the details surrounding this press conference! Who is Starbreeze? Who is Starbreeze Studios? Who is Koch Media? Why is this co-publishing agreement worth a press conference? Well, we’re about to find out as we go through everything that was announced and discussed in the Starbreeze Studios press conference led by the Starbreeze Interim CEO himself, Tobias Sjögren. Starbreeze Studios held a press conference recently to discuss the announcement that Starbreeze will enter a co-publishing agreement with another company known as Koch Media, for the development of Payday 3. We’ve known that Payday 3 has been in development for some time now, but we’ve now got a bit of news about who will be publishing the sequel to the 2013 hit, Payday 2.
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